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Proud to Unveil New, More Accessible Website

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By Cheryl Olson, Head of Marketing

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April 12, 2017

By: Cheryl Olson

The U.S. Census Bureau reports 1 in 5 Americans identifying themselves as having some level of disability such as blindness, low vision, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity or a combination of these factors. We aim to provide a positive experience for users who may require assistive technologies to access information on the web.

Great Western Bank’s mission is to Make Life Great for all of our customers. To that end, we are:

  • Revamping www.GreatWesternBank.com to be compatible with assistive technologies, such as screen readers, voice recognition software and screen enlargement applications,
  • Completing ongoing work to bring additional aspects of our customer’s online experience into conformance with the Web Content Accessibility Guidelines (WCAG 2.0) Level AA standards,
  • Writing an accessibility policy to guide us as we manage content on the site, and
  • Implementing procedures to ensure that accessibility is considered at the earliest stages of future projects and integrated throughout development cycles.

Today we launch our new, more accessible website, which will allow all customers to better perceive, operate, and understand the information we share online.

Improvements you may notice include:

  • Improved site navigation (including keyboard-only navigation)
  • Easy-to-read high contrast colors and resizable text
  • Consistent section headings, buttons and form fields
  • Images and graphics identified with text alternatives

We are proud to present our new website. This critical step forward will better position us to share our story and improve the overall customer experience.


Sources:
Web Content Accessibility Guidelines (WCAG) 2.0 https://www.w3.org/TR/WCAG20/
U.S. Census Bureau. Americans with Disabilities: 2010 https://www.census.gov/content/dam/Census/library/publications/2012/demo/p70-131.pdf

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