Digital Strategy and Experience Design firm ranks Great Western Bank among Industry Leaders

Great Western Bank achieves a ‘top 10’ recognition as a digital experience leader

November 16, 2018

By: Cheryl Olson

Our mission is to Make Life Great by taking outstanding care of our customers. By putting the customer first, we place a priority on providing an exceptional experience whether customers choose to bank on- or offline.

This mission to Make Life Great has earned us accolades. An independent third-party specializing in digital banking experiences conducted a review of the top 50 U.S. banks digital customer experiences. We’re proud to say GreatWesternBank.com was named among the best.

The scoring ranked our overall digital experience against best practices across several key categories:

  • User experience
  • Analytics and SEO
  • Features and Functionality
  • Design and Branding
  • Content and Digital Marketing

How did we do? GreatWesternBank.com earned a second place ranking in the Analytics and Search Engine Optimization category due to our use of analytics to guide improvements, site search capabilities, page load time, and web accessibility for our online visitors. We took third place in the User Experience category for mobile-friendliness, layout and organization of our content.

Sure, rankings are nice but the ultimate acknowledgement of a job well done comes from our loyal customers whose testimonials make us blush. Click here to see what others are saying about us.

Learn more about how we are improving the Digital Banking Experience for our customers

Sources:

Extractable specialists in UX, Design, and Analytics. “Best Digital Experiences in Banking 2018.” Extractable.com, 2018.

Marous, Jim. “Even The Best Banks Have Room to Improve Digital Experiences.” The Financial Brand, 22 July 2018, thefinancialbrand.com/73600/best-digital-banking-experience-cx-design-marketing-trends/.

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